Pricing strategies with a human touch

Greta Wilson­ is very thorough by nature and has a genuine need to understand how all the moving parts come together so she can navigate problems and determine the best path forward.

Those traits come in handy in her role as Customer Master Data and Pricing Analyst in the supply chain group, where she helps determine pricing strategies. She does this by researching industry trends and market behaviors, as well as analyzing historical data. Greta feels her time as a customer service specialist on the team set her up for success in her current role by providing her with an up-close view of the industry from the customer perspective.

"A culture of service means knowing your customer, understanding their needs and challenges, then being ready to help when issues come up. I always say this is a business of exceptions...when challenges arise, we work with the customer to ensure we deliver what they need to keep business running smoothly."

Competitive pricing strategies, excellent service and support, and delivering first-in-market products form the bedrock of Baystar’s approach to the marketplace. Since joining Baystar in 2019, Greta said she's come to deeply appreciate the company’s core values that are embodied in the everyday work environment, and how they contribute to success.

"I am treated with the utmost dignity and respect, and it's heartwarming to see people stopping by to check on me. When I interacted with my customers, I naturally emulated the same kindness and consideration that I was receiving daily," she said.

As a confessed over-achiever, or the Alpha Achiever as she calls herself, Greta said being part of the team that built Baystar’s customer service model from the ground up has been a career milestone. Being part of a team that is empowered to communicate effectively and make informed decisions ensures that customers ultimately receive the best possible experience – without having to wait for someone in a corporate bureaucracy to make a decision.

“Every interaction is an opportunity to strengthen those bonds. There is mutual respect and honesty that everyone is aware of in the company. When you approach someone, you're giving them accurate and honest information – colleagues and customers alike. They know that you truly are concerned about their business, how they're functioning, that you understand and that you're there to help them.”

These days, Greta feels she’s helping both her colleagues on the sales side as well as the companies they serve. By staying on top of the various market factors impacting customers and the greater industry, she’s helping to design pricing strategies that are competitive and fair.  

Greta takes great pride in her family, and as a proud mother and grandmother, she brings that same sense of familial connection to her work. "At Baystar, I truly feel like I’m part of a family. The sense of community is palpable and something that truly sets Baystar apart."

And when Greta isn’t enjoying her family or making customers happy? You can find her kicking back listening to some good country music, especially if it’s George Strait.

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